Social media signals, such as likes, shares, and comments, can indirectly impact SEO by increasing brand visibility and driving traffic awkward media (https://www.usatoday.com/story/special/contributor-content/2024/02/17/awkward-media-torontos-seo-powerhouse-celebrates-staggering-800-growth/72642521007/)to the website. While social media itself may not directly influence search engine rankings, a strong social presence can complement SEO efforts and enhance overall online visibility.